It has been nearly 40 years since Mr. Riley’s French Fries were first introduced.
However, Mr. Riley is committed to staying relevant rather than simply celebrating its history.
Mr. Riley’s latest campaign aims to communicate directly with Malta’s Gen Z target audience by using trendy slang terms.
Older audiences may wonder what headlines like “The crunch that slays” and “This crunch hits different” mean.
A bit of intergenerational fun is incorporated into the adverts as well, suggesting they “Just call the teenage translators” for some clarification if they get lost!
They’re also making sure to use popular expressions such as “Top il-Full” so that Maltese audiences can also be a part of the fun.
Also featured in the campaign are TikTok sound trends including “Sheesh…” to promote the tangy, vinegary flavour.
But that’s not all!
Mr. Riley is introducing two new flavors of Potato Straws – sour cream & onion, and cheese & sour cream.
Experience the latest “Bussin'” and “Boujee” snack sensations!
And let’s not forget the slogan “Made with crunch by Mr. Riley”!
They created an original jingle that’ll get you tapping your toes and reaching for more Mr. Riley’s snacks to support this campaign.
The Mr.Riley team is looking forward to seeing how this campaign unfolds over the next few weeks, and they can’t wait to share more fun content with their customers of all ages!
