An AI branding site has looked at internet search results to see which brand names people find difficult to pronounce.
Here are some of them.
Porsche
One of the most famous car brands, the German-based manufacturer is often pronounced Por-shh.
It’s Porsch-aa.
Nike
A name that sounds easy to remember but is pronounced incorrectly.
It is not Najk, but Ni-Key.
Louis Vuitton
Fashion brands are some of the hardest to pronounce.
Louis Vuitton is by far the most difficult.
Many call it Loo-ee-vu-ton or Loo-wee -vi-tan.
Its pronunciation is Loo-ee-we-taahn.
Peugeot
The pronunciation of the French car manufacturer’s name causes debate.
Some call it Pe-Gau, others call it Pu-Gow.
Those are all incorrect as it is actually pronounced Poo-Zhow.
Nutella
Everyone’s favourite dessert is pronounced New-tell-uh instead of Nu-tell-ah.
Yves Saint Laurent
Another challenging fashion brand to pronounce that will scratch many people’s heads.
There is an endless list of names, like Eve-san-lau-ranth, Eve-son-law-ron, etc.
The correct pronunciation is Eve-sanh-la-rahn.
IKEA
The Swedish furniture brand is pronounced by many as ee-keh-yah or i-ke-ya.
It has recently confirmed that it should be pronounced Ih-kay-ah.
Adidas
One of the most popular sporting brands in the world, many pronounce Adidas as Add-Di-Dais.
It should be pronounced Add-Dee-Dah.
Have you ever mispronounced a brand name?
Dm us and let us know.
