Decoding The Slang In Mr. Riley’s French Fries Campaign!
It has been nearly 40 years since Mr. Riley's French Fries were first introduced. However, Mr. Riley is committed to staying relevant rather than simply celebrating its history. Mr. Riley’s latest campaign aims to communicate directly with Malta’s Gen Z target audience by using trendy slang terms. Older audiences may wonder what headlines like "The crunch that slays" and "This crunch hits different" mean. A bit of intergenerational fun is […]